Category LTCi

Having Trouble Educating Clients on LTC Planning?

It has always been a little more challenging to successfully close a case in the LTCi market compared to other products. The frustration of working in a constantly changing environment is something we hear about from our advisers. Closing more sales requires having a “key”. We find education is the key to winning the LTC sale […]

Long Term Care Insurance (LTCI) is Alive and Well! (a.k.a. “…the rumors of my death have been greatly exaggerated…”)

By Bob Vandy Many of us have seen the negative press over the last 12-18 months about the LTCI industry; things like, “rates are going up,” “underwriting is tougher than ever,” “there aren’t any good companies left in the business”, and so forth.  As a result, it would be easy to reach the conclusion some […]